Tuesday, March 12, 2013

SodaStream lies to keep its products on UK shelves

EI 6 Mar by Amena Saleem -- The Israeli manufacturer SodaStream has resorted to manipulation and misinformation in an attempt to ensure its drinks-making products remain on sale in British stores. In a letter sent to the head office of Leekes, a homeware store with outlets in England and Wales, SodaStream wrote: "One of our many manufacturing and assembly sites is located in a city called Mishor Adumim, which is in 'Area C' of the currently disputed territory in Israel." Mishor Adumim, however, is not in Israel. It is a huge settlement built on the confiscated land of seven Palestinian towns [Abu Dis, Azarya, A-Tur, Issauya, Han El Akhmar, Anata and Nebbi Mussa] in the West Bank; a land theft which, according to Who Profits -- the organization monitoring occupation-complicit firms -- is "considered the largest single expropriation in the history of the Israeli occupation." The letter was sent to Leekes in response to a complaint by a member of Palestine Solidarity Campaign (PSC) which had been dismayed to see SodaStream’s products on sale in a branch in the West of England.
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