Which smear has greater effect--self-hating Jew or anti-Semite?

Helena Cobban asked in an email yesterday-- apropos of the report that Netanyahu has called powerful Jewish aides to Obama "self-hating Jews"--which is worse: to be called an anti-Semite or a self-hating Jew? Which calumny is more effective in preventing criticism of Israel? I say: to be called an anti-Semite. My reasoning:
(Mondoweiss)
And here's Helena Cobban's article
(Justworldnews)