![Palestinian protesters in front of Israeli soldiers during a weekly demonstration Palestinian protesters in front of Israeli soldiers during a weekly demonstration](http://www.haaretz.com/polopoly_fs/1.536593.1374148561%21/image/1839831080.jpg_gen/derivatives/landscape_640/1839831080.jpg)
Boycott, Disinvestment and Sanctions, BDS, is already working. Not to devastate Israel’s economy – that’s still a remote prospect – but to do something just as effective: Destroy its global standing.
Israel wants its international brand to be that of the startup nation, but however hard it promotes the gay-friendly villa-in-the-jungle cliché, all its achievements in the field of innovation are not enough to blot out the occupation.
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