What is the best way to smear Palestinians and Palestine solidarity activists and get away with it?
That is the question David Bernstein, Executive Director of the pro-Israel propaganda group, The David Project, asks in a surprisingly frank article titled “How to ‘Name-And-Shame’ Without Looking Like a Jerk” posted on Israel Campus Beat, a website sponsored by the Conference of Presidents of Major American Jewish Organizations.
Bernstein writes:
One of the more controversial tactics in a growing effort to counter the delegitimization of Israel is to “name-and-shame” - to go after those who actively delegitimize Israel and seek to delegitimize them.
There are even those, such as British journalist Melanie Phillips, who argue that our entire strategy should be to relentlessly attack the other side and to cease “defending” Israel.
While name-and-shame tactics can be put to positive effect, they can also easily backfire and do more harm than good. We need to learn the art of being disagreeable in the most agreeable possible fashion.
- Start every critique with supportive words for peace or free discourse or both.
- Don’t accuse anti-Israel forces of anti-Semitism unless they openly vilify Jews; accuse them of being anti-peace for opposing Israel’s right to exist.
- On campuses and other places where anti-Israel groups act in a disruptive manner, write and promulgate civility petitions calling on all parties to engage in a respectful discussion. If the anti-Israel groups sign it, then they constrain their future actions; if they don’t, they can be accused of being uncivil.
- In taking on an anti-Israel professor on campus, don’t focus on the substantive arguments they make. That will make you look like you’re trying to stifle discourse. Instead, accuse them, in the words of Professor Gil Troy, of “academic malpractice” for propagandizing the classroom.
- When someone on campus justifies Hamas or Hezbollah, call them out by asking a question: Do you really support the Hamas charter’s call for killing Jews? Can that ever be justified?
- Avoid indictments against all Muslims or Islam; preface any criticism of a Muslim radical group with an acknowledgement of peaceful Muslims.
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