Friday, August 20, 2010

Declassified: Illegal Israeli PR in America

A huge trove of newly declassified documents subpoenaed during a 1962-1964 Senate investigation reveals how Israel’s lobby pitched, promoted, and paid to have content placed in America’s top news magazines with overseas funding. The Atlantic (and many others) received hefty rewards for trumpeting Israel’s most vital – but damaging – PR initiatives across America.

The relevant documents are now online.

Media strategies on display include:

Cover-ups: “The [Dimona] nuclear reactor story inspired comment from many sources; editorial writers, columnists, science writers and cartoonists. Most of the press seemed finally to accept the thesis that the reactor was being built for peaceful purposes and not for bombs.”

Payola: “The Atlantic Monthly in its October issue carried the outstanding Martha Gellhorn piece on the Arab refugees, which made quite an impact around the country. We arranged for the distribution of 10,000 reprints to public opinion molders in all categories… Interested friends are making arrangements with the Atlantic for another reprint of the Gellhorn article to be sent to all 53,000 persons whose names appear in Who’s Who in America…Our Committee is now planning articles for the women’s magazines for the trade and business publications.”

Pressure: “It can be said that the press of the nation…has by and large shown sympathy and understanding of Israel’s position. There are, of course, exceptions, notably the Scripps-Howard chain where we still need to achieve a ‘break-through,’ the Pulliam chain (where some progress has been made) and some locally-owned papers.”

Ghost Writing: “We cannot pinpoint all that has already been accomplished by this Committee except to say that it has been responsible for the writing and placement of articles on Israel in some of America’s leading magazines….”

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