I'm not the messiah, says food activist – but his believers do not believe him

"What he had written off as gobbledygook suddenly turned into something altogether more bizarre: he was being lauded by members of an obscure religious group who had decided that Patel – a food activist who grew up in a corner shop in Golders Green in north-west London – was, in fact, the messiah.

Their reasoning? Patel's background and work coincidentally matched a series of prophecies made by an 87-year-old Scottish mystic called Benjamin Creme, the leader of a little-known religious group known as Share International. Because he matched the profile, hundreds of people around the world believed that Patel was the living embodiment of a figure they called Maitreya, the Christ or "the world teacher"."