New SodaStream factory could help destroy Bedouin agriculture

Jahalin Bedouins were already forcibly displaced to build the settlement that houses SodaStream’s existing West Bank plant. (ActiveStills)

Andrew Beale Electronic Intifada 

Occupation profiteer SodaStream has attracted much attention lately over its hiring of Scarlett Johansson as a spokesmodel.
The Hollywood actress resigned from her human rights ambassadorship at Oxfam in order to continue to represent the company.
While the massive boycott campaign and controversy between Oxfam, Johansson and SodaStream forced international media to focus on the company’s plant in the Israeli settlement of Mishor Adumim in the occupied West Bank, the manufacturer of the fizzy drink machines says it is moving forward with plans to open a new factory inside present-day Israel.
Like the original factory, this plant will also profit from Israel’s discriminatory policies toward its non-Jewish citizens.