The assignment is to help the country promote its vision in the Israeli-Palestinian conflict, as well as prevent an international boycott of Israeli goods, amongst other things. Each PR agency would receive approximately 20 million kroner annually.
Israel has contacted specialists in Britain, Germany, France, Italy, Spain, the Netherlands, Denmark, Sweden, the Czech Republic and Norway. Five of Norway’s largest PR firms have said ‘no’, reports Dagens Naæringsliv (DN).
“Israel is an highly controversial project,” Sigurd Grytten, Burson-Marsteller’s Managing Director, tells the paper.
No comments:
Post a Comment