Hasbara in detail..It's all about how to use deceit

The Israel Project's 2009 Global Language Dictionary
Newsweek
And here: "The Hasbara Handbook- Promoting Israel on Campus"
(The Irony here is that their logo is a...SPIN!!)
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I've always been intrigued by the fact that pro-Israel and Israel groupies use basically exactly the same arguments. For example: Why this argument "They teach their children to hate" is one of the most recurrent arguments used on blogs? I can see now why.